Congratulations, now youre a selfpublished author with your book floating around in. A fully updated guide to making your landing pages profitable effective internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. The landing by susan johnstone was a book i wanted to love. Organizing book signings, readings and public appearances is a vital element of an authors marketing campaign as well as an influencer on the authors level of success. Inappropriate the list including its title or description facilitates illegal activity, or contains hate speech or ad hominem attacks on a fellow goodreads member or author. For a really personal touch, ask your book club members to bring in any old newspaper articles andor pictures from that. Discover and build your author brand your writer platform. I had several retweets for my own book but that was all, no sales of course from that tactic.
I mentioned all the author marketing books ive been. The story of how perry marshalls 8020 marketing book casts far reaching ripples and reverberation just keeps getting bigger. Author marketing pages is a webbased wysiwyg tool that allows you to create a beautiful book landing page in minutes, without any web design skills or html. The characters were related or connected to each other in some intimate way, perhaps because of the close knit community of. Set in australia near the sunshine coast, with many references to brisbane, the setting was described perfectly. Browse more than 12 book landing page examples, curated by us to ensure the best designs. Using a facebook page as both social media tool and business website can make the work of building an online presence simpler, easier, and cheaper. The forest forage treasure chase club pogo pogocheats forum. Sifting through teaspoons of clay and sand scraped from the floors of caves. Your position when planning an event is to sell to the public that you are the author, this is the book and here is where you can find it. I help you with your social media planning and find appealing images for your posts. Whether or not you know it, a book landing page could help you.
Whether you write fiction books or nonfiction, theres something for every author. So if, for example, youre talking about your book at a book club. Spend the money to register both your name and if you can the title of your book as domain names this is probably the best money youll ever spend, marketingwise, and it shouldnt be expensive. You can import the divi author layout with just a few clicks and have a readymade website thats mobile responsive and has all the features like gallery. A great landing page will increase your conversion rate and your overall return on ad spend. Landingfolio featured the best website design inspiration with. From the work and testing i have done on various emarketing campaigns, i have discovered that concentrating on one landing page for your conversions is wrong. With author marketing pages, you can simply, and quickly create your own page in less than 10minutes.
Ask sujan patel, cofounder at right inbox and hell tell you that, at least partly, its knowing how to create a compelling postclick landing page. A group of people shares retweets including the link for the retailers page, catchy phrases, hashtags etc. Indie authors can use mailchimp, for example, which is typically thought of as an emarketing tool, to build landing pages. Your ebook could be the next gamechanging, contentmarketingawardwinning. Litmuss longform landing page is a great example of this. The wall street journal could try testing a clickthrough page that leads to a pricing page with all of these options. The books homepage helps you explore earths biggest bookstore without ever leaving the comfort of your couch.
This backbypopular demand post has been updated because promotion of your content and practical steps to do so are always needed marketers often pour their efforts, resources, and budgets into developing an ebook only to move on once the landing page is live. After that just follow the plan, make adjustments when necessary, and listen to your readers. Here youll find current best sellers in books, new releases in books, deals in books, kindle ebooks, audible audiobooks, and so much more. In only 30 days, he and a partner wrote an ebook titled 100 days of growth, and with an instapage postclick landing page, they generated 10,000 downloads in just six months. A book is both a usually portable physical object and the body of immaterial representations or intellectual object whose material signswritten or drawn lines or other twodimensional mediathe physical object contains or houses.
Apr is for fiction authors who have at least one book or short published either with a publisher or selfpublished, and want help growing their subscriber base so they can focus more on writing. Marketers often pour their efforts, resources, and budgets into developing an ebook only to move on once the landing page is live. Sign up for the free monthly newsletter the resistance broadcast and get my best marketing and sales strategies sent directly to your inbox about once a month below are a list of the articles mentioned in the graphic above. Tirumala vedurumudi is an inbound marketing specialist at the smarketers, a b2b inbound marketing agency in india that helps companies achieve sales and marketing goals. Spam or selfpromotional the list is spam or selfpromotional. Follow this guide for valuable advice on how to promote your book with a big emphasis on the stuff. You also get a free premade cover, which would be a big chunk of the price. Videos are considered one of the most powerful tools you can use on your landing page. The key to making it a successful part of book marketing is to create a landing page thats simple and brief. Take a good look at the landing page and at what happens after youve signed up.
The authors biosection let your visitors form an emotional connection with you by learning a little about you and seeing your face. Author marketing club is an online community of over 20,000 authors, along with a collection of targeted tools and advice if you want to increase your selfpublished book sales, check out author marketing club. Jason surfrapp launched his most recent book with a crazyawesome book launch. Moving customers through the marketing funnel with a landing page, solution sheet, blog series, and video.
Author gary vaynerchuk uses his website landing page to promote his entire brand of books. Thats when i realized that the writing of the book was the easy part, and the marketing of it was the real challenge. Responsive ebook landing pages to boost your ebook sales. The best landing page examples are those that match a businesss marketing goals, are clean in design, and use a strong cta. Ame promised targeting clients through multiple channels, creating a buzz urging them to take action and purchase the book. Upgrade your book marketing efforts by creating a landing page that will easily get readers attention by following these chatebooks tips. What is a ebook landing page, how does it help authors market their books and should you have one. Next and most importantly build your author platform whether thats just a blog on a site like blogger or wordpress or your own hosted web page. Kindle unlimited book submission author marketing club.
Videos allow you to provide crucial yet complex information to your audience within a short period of time. Support with blogs and newsletters, creation of optin landing pages to grow your email list, graphic design of your freebies and everything else around email marketing are some of. The new landing page link should be included on your business cards as an author, your email signature and generally shown wherever your book is mentioned. A blurb of your story, a video and a cover of your book will do. And why would an author need to know about it, whatever it is. How to structure a longform landing page for maximum conversions. There will be two costs associated with a typical landing page, one will be a straight forward design cost. You might also consider providers of highquality landing page services such as lead pages or optimizepress, which offer templates with bells and whistles such as a video screen, or a countdown clock the latter is great when building the registration page for an upcoming event. Finish each one to earn a new badge and fill in part of the forest forage picture. Author marketing club, a new free service created by jim kukral, aims to. Many landing pages use fullscreen images with great success. The forest forage treasure chase club pogo pogocheats.
Here are some examples of book blogs and landing pages we could create for. This is a program for authors who understand the vital importance of daily newsletter building because that is the most powerful way to sell more books. The definitive guide to testing and tuning for conversions john wiley press 2008. While most landing page advice proposes placement of the cta on the left side of the page, this page defies the conventions and maintains excellent conversion rates. Cut through the clutter and find out how to create a stepbystep strategy that works for you. I havent read this book but i hope it doesnt just discuss the optimisation of just one page. Authors from all over the world choose to use the tools the bestselling authors use to sell more books. When you click through, id like you to observe what happens. An effective author brand can give you a major edge in successfully marketing your new selfpublished novel, increasing your client base for your freelance writing business or landing that book deal for your nonfiction work. Marketing your book is about finding the people who will most appreciate it. The ability to both reduce the time and money cost of digital marketing is, understandably, appealing to many small business owners.
He is the author of ecommerce bestseller landing page optimization. Incorrect book the list contains an incorrect book please specify the title of the book. Write killer amazon sales page copy that sells your book by focusing on the benefits to the reader. Jan 31, 2019 a book is both a usually portable physical object and the body of immaterial representations or intellectual object whose material signswritten or drawn lines or other twodimensional mediathe physical object contains or houses. Home page this is your landing page and home base for your website. The purpose of this post is to describe the purpose of a landing page, provide a few examples and explain the importance of. This link needs to be direct to buy your book on book selling site amazon, smashwords, itunes etc. As long as you partner with bluehost for your hosting needs. How authors can create a landing page for book marketing. He also leverages his blogposts, videos and podcast to help spread the word about his brand. You can import the divi author layout with just a few clicks and have a readymade website thats mobile responsive and has all the features like gallery, shop, landing pages, social buttons, and more. So youve poured untold hours into a new ebook, now what. Apr 02, 2020 when it comes to book marketing with your own website, the skys the limit.
Having read the book and benefitted from his speaking training, i can honestly say that this is a site from an author that has found his calling. Her book club, read with jenna, kicked off in march 2019 on the today show. A page that you will be proud to show off to your potential readers. Post blogs about your upcoming book create a countdown timer for the books release date. Their author layout is perfect for creating an a website to showcase your book and connect with your audience. Feb 20, 2020 oprahs book club, of course, is the original. So i created author marketing club for the author that wishes to take their book marketing and sales to the next level using the tools that the best selling authors use every single day. Get 37 book author wordpress wordpress themes on themeforest. The new forest forage treasure chase is coming to club pogo on march 25th.
You may or may not have heard the term landing page in the context of an author website. Author marketing club free book marketing resources. If you sign up with our hosting partner bluehost, the digital book launch team will install, design and hand you the keys to a brandnew blog or landing page for your book and its free. The landing page is probably one of the most important pages on your website. Potential readers can easily browse each title, and ordering is made easy. For a really personal touch, ask your book club members to bring in any. I hired penny sansevieri, the ceo of author marketing experts ame for the purpose of online marketing and promoting my latest book. Try your luck following the clues to discover six secret challenges.
Landing pages are an indispensable part of online marketing. I sent to my landing page his website were twice as likely. I what every indie author needs to know about their books landing page free webinar invitation. Michael hyatt and daniel harkavy teamed up to write living forward. About the author tim ash download extended bio is the president and ceo of sitetuners and its parent company epic sky. The better your reputation is among a small following, the. With over 25,000 members, the author marketing club is the leading online author marketing tools and training membership site. If you are not a book club type author consider a game room or playhouse that is interactive and where you can actively engage with your audience. You need a dedicated landing page that tells readers exactly why your ebook is a mustread. We need to divert some of that traffic towards our books landingpage by making it known. The 9 musthaves for a highperforming book launch page. Get maximum sales of your ebook by using responsive ebook landing pages. When i first started learning about internet marketing, i heard this phrase landing page a lot.
How to host a successful book signing westbow press. People want to be part of a readers club attaching to a series or author that they love. Jan 16, 2017 the podcast is exceptional and a great touch of ongoing content that drives awareness to the book site. The definitive guide to testing and tuning for conversions tim ash, maura ginty, rich page on.
If you would like to contribute a post to inbound now visit this page and let us. Book author wordpress wordpress themes from themeforest. Landingfolio features the best book landing page designs on the web. Obc has been a force in the literary world since its launch via the oprah winfrey show in 1996, and it recently turned a new chapter with a partnership with apple. Use these ebook landing page templates to build a highconverting home that drives. His use of bold, easy to read typography works especially well on mobile.
While free reads is open to all authors, we will be limiting its content to romance novels and their sub genres. Landing pages for indie authors selfpublishing advice. Jan 15, 2015 4 unexpected benefits of attending an author marketing conference author marketing club blog says. Marketing your book for selfpublishers and indie authors. That is the first, most essential step to marketing your book. The other will be the cost of hosting the singlepage website. Jenna bush hagers book club list all 14 book picks. Book launch pages are all the rage these days among authors, and for good reasonthey capture reader attention and catapult book sales. Amc is an author tools and training site that has over 30,000 members and serves authors in over 105 countries. Jay lemming, marketing professional by day, indie author by night, provides the answers with specific reference to the marketing needs of selfpublished authors. Book landing pages as an author marketing tool my ebook. Mar 23, 2020 the new forest forage treasure chase is coming to club pogo on march 25th. Jul 30, 2019 choosing between 3 ways to receive the news and 3 different plan lengths can be too much for a single postclick landing page.
Dec 20, 2019 7 social media strategies authors use to sell more books. Once approved we will copy your pending post and post to the page. The perfect landing page to sell your next kindle book. This landing page may seem simplistic, but it is super. All created by our global community of independent web designers and developers. Buff up your amazon author page to make it more about the reader. Mar 25, 2020 here are 71 book marketing ideas to light a fire under you. Book landing pages are a cheap and effective way to help the author in the marketing of a new book. How retail brands can cash in on content marketing. The characters were related or connected to each other in some intimate way, perhaps because of the close knit community of the landing. If you sign up with our hosting partner bluehost, the digital book launch team will install, design and hand you the keys to a brandnew blog or landing page for. Author platform rocket perpetual giveaways done for your. How to promote an ebook when you have no money for advertising.
Content marketing for authors can be incredibly overwhelming. The podcast is exceptional and a great touch of ongoing content that drives awareness to the book site. Facebook is showing information to help you better understand the purpose of a page. Your aim is to have a landing page that functions like this one. If you enjoyed the perfect book sales page, youll love. Identify your future readers so you can find the right way to reach them. Landing page examples are a good way of finding design inspiration and ideas. It also notes the elements you need, such as a thank you page. Shes been featured on fox business network, author marketing club, the.
And then at the bottom of the page, theres a call to action button for them to purchase your book. To say that it changed my life is an understatement. With author landing page free theme, you can create a fully responsive, and visually appealing landing page to sell and promote your book. Only one book per ad, you may not link to a landing page with multiple separate books on it. Create a goodlooking author page following amazons own recipe. Get 37 author book wordpress themes on themeforest. See actions taken by the people who manage and post content. Heres the definitive marketing guide for online authors.526 1140 1239 945 1126 1169 1184 1494 721 983 1462 265 83 335 202 1326 212 18 332 630 694 1236 963 50 471 1040 1408 1510 432 1249 607 835 1006 1203 92 1398 642 1110 1230 788 118 897 428